The staggering array of options aggressive competitors put in front of today's customers has caused a shift in power from the seller to the buyer. And all the while, the Internet is dramatically changing these relationships. Based on material from Richard's two best-selling, award winning books, The Customer Driven Company and Customer Centered Growth, this presentation focuses on five proven strategies that will enable any organization to gain customer loyalty by learning what the world's best companies do to target, attract, and retain valuable customers. This presentation includes a segment on how the Internet is transforming customer relationships. A self-assessment diagnostic is optional.
A strong brand means competitive advantage and increased profitability. Today's successful companies go beyond the traditional view of brand and align both their people and their processes to create the Branded Customer Experience. This presentation will focus on a new approach to brand and how to make every customer interaction consistent, intentional, differentiated, and valuable every time.
In today’s challenging and chaotic times all too often employees have become confused and dispirited. Based on Richard’s latest book, Love the Work You’re With: How to Find the Job You Always Wanted Without Leaving the One You Have, this uplifting presentation offers six “ways of being” which, when embraced by people in an organization, can lead to greater joy and productivity. A self-assessment diagnostic is optional. The Ways of Being are: Be Home, Follow Your Passion, Create Your Own Reality, Get out of Your Own Way, Declare Your Interdependence, and Be Yourself.
Now, more than ever, in today’s fast changing times, there is a call for effective leadership. The problem is that many of the leadership practices that led to success as recently as five years ago are no longer effective. This presentation highlights the critical few leadership actions and characteristics that have the most leverage on crating superior performance. These include, A Passionate Connectedness to the Enterprise, Creating Meaning, Mobilizing the Organization, Inspiring Others, and Looking Within.
Today’s buyers are leery of the “one-call-close” artists and have developed an uncanny ability to “read” the intentions of the sales people who come into their offices. This presentation reviews the critical core competencies required today to create long term, profitable customer relationships. The presentation is based on the attitudes and competencies that superior performers demonstrate as they consistently surpass challenging performance standards. They are: Focus on the Customer, Earn the Right to Advance and Persuade Through Involvement.