Prospects in most established market spaces—red oceans—are shrinking steadily. Technological
advances have substantially improved industrial productivity, permitting suppliers to produce an
unprecedented array of products and services. The result is that in more and more industries, supply is overtaking demand where companies try to outperform their rivals to grab a greater
share of existing demand.
In this talk, Renée Mauborgne addresses one of the most important issues facing companies,
nonprofits and governments today: how to break out of bloody competition, seize new growth,
and create an uncontested market space. She shows you how to shift your perspective to see
opportunities where others only see constraints and offers practical tools and a proven process
that anyone can apply to create explosive growth.