Dr. Joseph Coughlin
Founder and Director of the Massachusetts Institute of Technology AgeLab
Featured Topics
Fee Range
$42,000
Dr. Joseph Coughlin
Featured Book
The Longevity Economy
by Dr. Joseph Coughlin
Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day.
Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want--not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing.
Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women--they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life--is especially illuminating.
Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
Dr. Joseph Coughlin
Featured Keynote Program
If Demography is Destiny, What Is the Future of Real Estate?
Demography is destiny. Unlike economic and technology forecasting that are most often based upon selected and changeable assumptions, demographics are based upon the people that are already here. Demographic transition, evolving lifestyles as well as related technology trends are rapidly changing. These trends are likely to have a transformative impact on real estate touching residential and commercial property as well as fuel the growth of specialized emerging developments.
Among these factors are the aging of the population, high divorce rates, smaller household composition, a three- or even four-generation workplace and the drastic reduction of fertility rates across the nation. This new demographic reality combined with the emergence of the sharing economy—a world where you can have it all, but own none of it—is changing our ideas about the future of community, home, retail and work. This engaging and entertaining presentation will explore the disruptive demographics of tomorrow and weave a story of how demography, along with next-gen technologies, will shape the future of communities, where we choose to live and housing.