While Jim Bridenstine was the NASA Administrator, NASA saw a tremendous increase its brand value and was licensed for cobranding with many companies including clothing stores, tractors, shoes, cartoons, fashion, makeup, and more. Internationally, NASA is the best brand America has. Jim Bridenstine can share the stories that made NASA such an amazing brand and apply those principles to your organization.
NASA’s role as a tool of diplomacy expanded greatly during Jim Bridenstine’s tenure as the NASA Administrator. He created the largest international coalition of space exploration nations in history with the Artemis Program. Further, he used the Artemis Program to advance the Artemis Accords, establishing international norms of behavior in space that will ensure a sustainable space future. Jim Bridenstine can discuss the delicate political process of building such a diverse coalition and apply those principles to your organization.
Managing the political and parochial interests of national leaders to achieve continuity of purpose across multiple administrations requires patience, flexibility, and determination. As NASA Administrator, Jim Bridenstine created multiple programs that spanned multiple administrations. Jim Bridenstine can share the challenges and tools necessary to overcome obstacles and drive consensus to achieve outcomes.
Jim Bridenstine is an expert on current space and national security activities. He was on the House Armed Services Committee when the U.S. House of Representatives first passed a bill to create a new military service focused on the space domain. He was the NASA Administrator when the U.S. Space Force, U.S. Space Command, and Space Development Agency were established by law and policy. Jim Bridenstine can discuss how space capabilities impact the lives of all Americans every day and the importance of keeping the space domain secure.