Srinivas Rao (aka "Srini") is the host and founder of The Unmistakable Creative, where he's interviewed over 700 people ranging from bank robbers to billionaires. He has been the conference keynote speaker for The International Live Events Association, The Healthcare Design Expo, Catersource, and The International Association of Event Planners. He has also worked with corporations like Citibank, Meredith Corporation, and Bayer.
Srinivas is also the author of 4 books: The Art of Being Unmistakable (WSJ Best-Seller), An Audience of One: Reclaiming Creativity for its Own Sake, Unmistakable: Why Only Is Better than Best, and The Small Army Strategy: A Guide for Turning Fans and Followers into Fanatics and Friends for Life.