According to the Edelman Trust Barometer trust in media, business, and government are at an all-time low. We have never believed less, agreed less, or trusted less. Yet, building trust, and developing the community that surrounds it remains imperative for any organization, influencer, startup or brand. So what are the new ways to build trust and community in an era of mistrust? Highlighting current business examples, learn about what works, what doesn’t, and how to figure out who to really believe and rally behind. With his signature humor, New York Times bestselling author Neil Pasricha, shares three modern ways organizations can build more trust:
Finite Over Infinite: In an era of infinite choice, the value of curation skyrockets
Human Over Algorithm: In an era of bots, we trust brains
Go All In, Show All In: The more chips you push into the middle, the more we buy your hand