Michael Solomon is a great resource on today's consumer and customer expectations. His presentation on building a brand that engages customers in the wild new world of marketing provided a wealth of needed knowledge to our direct selling executives.
Michael R. Solomon
A leading expert with cutting-edge approaches to sales and consumer psychology.
Featured Topics
Fee Range
$15,000
Michael R. Solomon
Featured Keynote Programs
Finding Gold in the New Green Economy
Is there gold in green marketing? We are witnessing a global revolution as the ethic of sustainability seeps into more and more industry sectors. Environmental and economic changes dictate that we must develop and successfully market sustainable products. Ironically, business leaders often are several steps ahead of their customers.Many consumers are slower to embrace the value of sustainability – particularly if they think they need to pay more for it. The worldwide recession also muted the growing drumbeat for a green economy.
The target audience for this seminar is executives with responsibility for marketing, new product development, and/or communicatons. The presentation explores the concept of sustainability – primarily as today’s consumers understand (or misunderstand) it. We will review some of the fundamental drivers of consumer behavior and understand how these processes either faciliate or impede market acceptance of green products.
The Brave New World of Consumerspace
Evolving trends in technology and lifestyles are fundamentally changing the ways relationships between consumers and companies are formed, maintained -- and dissolved. Many people now feel empowered to choose how, when, or if they will interact with corporations as they construct their own consumer-space. In turn, companies need to develop and leverage brand equity in order to attract the loyalty of these consumer "nomads."
Are You In or Out?
Styles come and go, and being “in fashion” is a hot button for consumers. What determines what’s hot and what’s not? We usually equate fashion with clothing, but in reality fashion process influence the fortunes of many products such as cars, home furnishings, music, and even high-tech items. Explore how a style is created, how it spreads through a market and why it dies.
Getting Consumers to Consume in Tough Times
How can Marketers Motivate Relucant Buyers?
In a stormy economic climate it’s tempting to slash prices and hope for the best. But, not everyone can be (or should be) a Dollar General brand. When the going gets tough, the tough get more loyal to the core brands that hold deep meanings to them. These meanings are more important than ever when we have to ration our purchases and pick only those brands that will maximize personal ROI. Consumers won’t necessarily opt for the cheapest brand, but they do need a solid reason why they shouldn’t.
Anxious buyers cling tenaciously to safety nets as they try to weather the economic storm – and their favorite brands need to be within reach. Building and preserving hard-fought brand equity matters more than ever, but today new thinking is needed to nurture these bonds. A new emphasis on frugal chic means consumers want their brands to work harder for them. In tough times, don’t push away the ones you love!
This presentation will review emerging techniques to ramp up consumers’ reliance on the brands that matter to them – even as they jettison the ones that don’t. These approaches involve changing the way marketers think about their customers – elevating them from pawns to partners. Some specific ways to do this include social networking, mass customization, open-source marketing, engaging shoppers in immersive 3D computer platforms and integrating lead users into the product design cycle. Attendees will benefit as they take away new ways to think about enhancing the value they deliver and in the process calm the nerves of anxious customers.