Lisa Baird

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Lisa Baird: Transformational Power of Sport

Lisa Baird

CMO US Olympic Committee

About Lisa Baird

Lisa Baird is an accomplished marketer, businesswoman, and speaker. Baird was named Chief Marketing Officer of the United States Olympic Committee in January 2009. As the USOC's Chief Marketing Officer, Baird directs the USOC's Sales and Marketing Division and oversees the development of innovative corporate sponsorship, properties, events and consumer products divisions.

Since joining the USOC, Baird has signed over $100 million dollars in new sponsorship and licensing business and signed 14 new ...