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Jay Baer

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Jay Baer Bio

Jay Baer is the founder of Convince & Convert, providing social media consulting and training to leading companies and public relations firms world-wide. He has provided Internet marketing and strategy consulting since the inception of the medium in 1994. He has worked with more than 700 companies and organizations, including Nike, Fujitsu, U.S. Senator John McCain and 25 of the Fortune 1000.

He is a frequent conference speaker, and writes the Convince & Convert social media strategy blog, voted one of the world's top 5 social media blogs (and a Top 100 business blog world-wide). He is also the founder and editor of the Twitter 20 series of live interviews on Twitter.

Jay provides social media strategic planning, social media consulting (blog and content advice, social media ROI analysis, and social media marketing campaigns), and social media training. He has worked with some of the biggest companies in the world, small PR firms, and everything in between. He emphasizes a "tools last, not first" methodology, and a relevant, hype-free style that doesn't treat social media as all-powerful and infallible.

He has started six companies, including Mighty Interactive, a leading Internet marketing company he sold to Off Madison Ave in 2005. Mighty Interactive has been named Arizona's best Web Design and Internet Marketing Firm for the past five years by readers of Arizona Business Magazine.

He is a co-chair of the consumer education committee of the Email Experience Council, the leading trade association for email marketing, and is a member of the Word of Mouth Marketing Association. He is on the board of the Northern Arizona Center for Emerging Technologies, and mentors start-up technology businesses across the country. He is a past board member of the American Advertising Federation (the nation's largest advertising association).

Jay was the co-founder of azfamily.com, one of the country's largest local Web sites, and was a Vice President in the world's first virtual Web hosting company. Before getting involved with the Internet, he was a public relations and political consultant.