Author Seth Godin once said that “content marketing is the only marketing left.” Today, it can be said that at least temporarily “virtual events and lead gen are the only events and lead gen left.”
But producing a winning virtual event, summit, webinar, video series, or similar isn’t just about taking your ideas and your slides and turning on a camera. Online events and lead gen require a specific rhythm and cadence because the audience’s expectations are different, and their experience is MUCH different from an in-person event.
Also, there are several decision factors and potential snags in any virtual event or Webinar, such as:
Technology platform
Live, or on-demand
Length
Cameras or no cameras
How to maximize audio quality of presenters (a big one)
Interactive elements and polls
Registration page, and what’s required
Fee-based, or free
Title and description
Pre-event reminder nudges
Session moderator and host
How questions will be handled
How to address questions that are not answered during the session
Post-event nurture sequence
And a lot, lot, lot more.
Jay Baer and the team at his strategy firm, Convince & Convert, have produced more than 100 successful Webinars and live events for some of the world’s largest brands, including Oracle, Cisco, Salesforce, and SAP.
Jay himself is the “talent” for more than 25 Webinars per year and has been doing so for more than a decade. He is an expert Webinar host, facilitator, panelist, and participant recruiter. An inductee into the professional speaking hall of fame, Jay is recognized as one of the best virtual event experts and participants working today.
As you put more time and effort into virtual events and Webinars, Jay and his team want to help you optimize them for success, for two reasons:
1. A great virtual event experience will exceed the expectations of your customers and prospects
2. As the volume of virtual events soars, expectations for excellence will escalate accordingly
Our Happy Clients
The Net Promoter Score for Jay and his team is 78, higher than Ritz-Carlton, Mercedes-Benz, and many other brands known for customer experience excellence.