James Lawrence

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James Lawrence

The Iron Cowboy, World Record Holder, Author, Motivational Speaker

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About James Lawrence

James didn't grow up an endurance athlete. In fact, he could barely finish his first 5k at the age of 28. But that failure fueled a competitive spirit, and a desire to achieve something his current body told him was impossible.

"I was determined to NOT let my failure define me" Years of focused training shaped James to become an elite short-distance triathlete. Along the way he learned to push past his mental limits and find his true physical boundaries.

"There was a fire inside, and I had to ...