David Meerman Scott | Business Growth Strategist, Entrepreneur, VC Strategic Partner WSJ Bestselling Author of Eleven Books

David Meerman Scott

Business Growth Strategist, Entrepreneur, VC Strategic Partner WSJ Bestselling Author of Eleven Books

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Boston, MA, US

David Meerman Scott
Biography

David Meerman Scott helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, there's a new inflection point. The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for true human connection. Organizations have learned to win by tapping into this mindset, putting relationships with people above all else. David's eleventh book, Fanocracy (coming January, 2020 from Portfolio), proves that creating fandom is not something reserved just for celebrities, athletes, and authors. Creating a Fanocracy is rocket fuel used by forward-thinking companies and organizations of all sorts - including those from the most unlikely industries - to inspire and nurture true fans. David's high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.

David Meerman Scott
Featured Videos

Current: Fanocracy

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David Meerman Scott
Featured Keynote Programs

The New Rules Of Marketing And PR

Engaging customers on their own terms is the business survival skill of our time. Business is different today. We all know it. It’s a scary idea to set aside outdated beliefs and dusty old strategies but those old ways can cost you money. David Meerman Scott reveals fresh, measurable and low- and no-cost strategies to instantly and directly reach your audience. Scott’s high-energy presentations shine a light on the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. He inspires people with confidence to try new ways to get found at the exact moment buyers are looking. Social media are the tools but it’s the Real-Time mindset that drives strategy in a world where speed and agility win – not the biggest budget. Learn how to win hearts and minds of the people crucial to your success and profitability.

Beyond The Keynote

David Meerman Scott is available to deliver sales and marketing workshops or coaching sessions. In them he provides a step-by-step framework for implementing Real-Time sales or marketing/PR strategies. These sessions drill down to explore tactical, actionable plans to reach buyers directly and in Real-Time and create a fandom-based approach to nurturing your most important relationships. Please inquire for specific details.

Real-time Strategies To Grow Sales

The way most companies sell is not aligned with the way people buy. That’s a problem. Buyers are bypassing the traditional selling model altogether. They’re learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). At the same time, the boundary between the sales and marketing efforts has gotten blurry. These changes have driven a revolution in how sales and service are done. David Meerman Scott shows how the best salespeople (and sales organizations) have become information curators – communicating by delivering the precise information buyers need at just the right time and in just the right way. Real-Time social selling gains more customers with fewer resources and David offers concrete examples of small and large companies achieving sales success right now.

THE AGILE RULES OF SALES

The ongoing communications revolution has profoundly affected how sales and service are done. Buyers are now in charge - often bypassing the traditional selling model altogether and learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). David Meerman Scott inspires audiences to develop a Real-Time mindset and master this new environment to win hearts and minds by creating immediate and low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you! He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time sales and service gains more customers with fewer resources and David shows how it’s done.

David Meerman Scott
Featured Book

Fanocracyby David Meerman Scott

Fanocracy

by David Meerman Scott

David Meerman Scott
Featured Reviews

Fanocracy | Beyond Speaking Podcast Transcript

Brian Lord: [00:00:12] Hi, I'm Brian Lord, your host for The Beyond Speaking Podcast and today we have on David Meerman Scott. He has a business growth strategist, he's the...
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Topics:   Marketing ,   Business ,   Advertising

"If you want to break sales records, you have to break some rules."

As advertisers and consumers, most of us are more than aware that the marketing world has evolved. That being said, here are some important questions to ask yourself: do...
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Marketing An Event? Use A Periscope, Of course!

A few days ago, Twitter introduced the world to Periscope: a brand new app that lets users see the world through your perspective via live stream. Twitter recently bought the...
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