Michael R. Solomon
Authority on consumer behavior and lifestyle marketing
Featured Customer Relationships Speaker
Michael R. Solomon
Authority on consumer behavior and lifestyle marketing
Expertise
About Michael R. Solomon
Michael "wrote the book" on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books, including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that's accomplished by a deeper connection with their customers.
Michael's mantra is: We ...
Prof. Solomon . . . was able to make us think of new ways to use consumer behavior to frame our own activities. . . . He was able to inject humor to maintain our attention yet did not deviate from the basic task at hand--to educate and provoke thought.
David Friedman, V.P. Marketing - U.S. Cellular
"[He demonstrated] . . . an unexpected wit that not only enlivened the presentation, it created an air that his broad research had been scrutinized in the harsh light of reality . . . the man is a scholar who is current and streetwise . . .
Joe Barstys, Manager, Customer Satisfact - Subaru of America
I hope you were able to see how many in the audience--and on the dais--were taking notes. We were extremely delighted with your presentation.
Kathleen Fredrick - International Furnishings & Design Association
His efforts to research our industry and understand our target audience were evident by how well his presentation was received.
Robert Budway, President - Can Manufacturers Institute
Your presentation was concise, your graphics were exceptional and you had just the right amount of humor to help make your points. I believe everyone learned from your presentation.
Thomas P. Conley, President - Toy Industry Association, Inc.
“I highly recommend Mike Solomon if you want your audience to be truly engaged as they learn about fresh, trend?setting consumer insights.”
Libby S. Johnson, Market Engagement Manager - Microsoft Advertising
10 speaker reviews for Michael R. Solomon View All
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