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Cass Wheeler: 'Wreckonomics' of Health Care

Cass Wheeler

Healthcare Consultant, Former CEO American Heart Association

About Cass Wheeler

Cass recently launched his consulting practice after a distinguished career with the American Heart Association, serving as its CEO from 1997 until 2008. Under his leadership, the association merged its 56 individual state and metropolitan affiliates into 8 regions and adopted a single corporate structure. During this same period, revenue grew from $400 million to $800 million and several new initiatives were launched such as the award winning Go Red for Women Campaign, the Alliance for a ...