Bradley Shear | Lawyer and Social Media Expert, Digital Public Policy Thought Leaders, Strategist, Author, and Media Commentator

Bradley Shear

Lawyer and Social Media Expert, Digital Public Policy Thought Leaders, Strategist, Author, and Media Commentator

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Maryland, United States

Bradley Shear
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Time 03:19

Social Media Ethics

Does your company’s personnel understand digital ethics? As more employees Tweet or Facebook post on behalf of their employers, the need to understand how to do so in an ethical manner is becoming paramount. If an employee creates a positive review about a company’s product or service without disclosing his relationship to the company it may lead to a lawsuit. Practicing poor social media ethics and/or customer service may also cause a negative viral campaign that may harm the corporate bottom line. Attendees will gain an understanding on how to stay ethical while utilizing social media

Utilizing Social Media To Generate Media Attention

Social media has enabled anyone with a Twitter, Facebook, or YouTube account to create an online presence that can be viewed almost anywhere in the world. Tweets, Facebook posts, and blogs are regularly quoted by journalists, and members of the media follow the Tweets of those whom they recognize as thought leaders. Due to his timely blog posts and Tweets, Bradley has been interviewed and quoted by The New York Times, The Wall Street Journal, The Washington Post, The Associated Press, ABC News, NBC News, The BBC, etc... Attendees will learn how to leverage social media to obtain media coverage that will help increase revenues.

How Social Media Is Changing Society

This program will discuss how social media is creating monumental change throughout the world. Social Media was utilized during the Arab Spring to topple dictators in the Middle East, it has helped elect a U.S. president, it has been instrumental in bringing awareness to social issues, it has been utilized to fund new businesses, and it has helped raise money for charity. Attendees will learn how social media and other digital platforms are leveraged today and how society will utilize digital platforms in the future.

Social Media Corporate and Personal Branding

Social media has enabled everyone the opportunity to obtain 15 minutes of fame. However, once those 15 minutes are up what comes next? Social media if used properly may build your corporate or personal brand beyond those initial 15 minutes. Bradley has effectively utilized his blog and his Twitter account to bring awareness to multiple social media issues and to increase his firm’s revenues. Due to his timely blog posts and Tweets, Bradley has been interviewed and quoted by The New York Times, The Wall Street Journal, The Washington Post, The Associated Press, ABC News, NBC News, The BBC, etc... Attendees will learn how to effectively utilize social media to build their corporate and personal digital brands.

Bradley Shear
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