Arun Chaudhary

Featured Keynote Program

Learning Objectives: -
1. Hear how a former NYU film professor developed campaign messaging, taking lessons from arts and entertainment to Presidential politics, the White House, and beyond.
2. Understand the twin importance of authenticity and authorship in messaging in the digital age.
3. Learn how to gain audience engagement and industry influence through creative strategy
In this presentation, Revolution Messaging’s Arun Chaudhary will share how he spearheaded digital creative strategy for President Obama and Senator Bernie Sanders, creating powerful messaging that mobilized voters and the financial support needed to compete in modern campaigns.
Chaudhary’s expertise is infusing causes and brands with narrative meaning making them endurable and memorable. The implementation of digital strategy has become key for companies and campaigns looking to engage the public in a post-broadcast age, where content has to be compelling.
As such it is vital for marketers to comprehend the social media landscape in order to develop effective storytelling. At the root of this is the need for authenticity and authorship as Chaudhary explains in his keynote address, using anecdotes from his professional experience on the campaign trail and from within the White House.