You've heard the talk, you've heard the hype -- word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand....

When your company participates in blogs, message boards, and MySpace, there are specific ethical rules you need to understand to stay out of trouble. Andy will give you the understanding and guidance you need to ensure that your word of mouth programs are always honest, that your brand is...

Word of mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Andy will talk about how this phenomenon has happened -- and what we all...